Vegamour — 365-Day ROAS Analysis

Monthly Performance

TRUE ROAS (conversions_value = vega Sales + Subscription PRIMARY) by month

Month	Spend	Revenue	ROAS	Grade	Days
Apr 2025	$25K	$63K	2.46x	B	3
May 2025	$306K	$512K	1.67x	C	31
Jun 2025	$312K	$490K	1.57x	C	30
Jul 2025	$306K	$597K	1.95x	C	31
Aug 2025	$290K	$545K	1.88x	C	31
Sep 2025	$269K	$584K	2.17x	B	30
Oct 2025	$264K	$631K	2.39x	B	31
Nov 2025	$729K	$1509K	2.07x	B	30
Dec 2025	$487K	$777K	1.60x	C	31
Jan 2026	$279K	$530K	1.90x	C	31
Feb 2026	$208K	$730K	3.51x	A	28
Mar 2026	$200K	$609K	3.05x	A	31
Apr 2026	$207K	$601K	2.90x	B+	27

The Spend–ROAS Relationship

Lower daily spend = higher ROAS. This is the single most important insight in the account.

Daily Spend Bucket	Avg ROAS	Days	Total Spend	Total Revenue
Under $5K	4.89x	11 days	$44K	$214K
$5K-$7K	3.30x	49 days	$307K	$1013K
$7K-$10K	2.20x	184 days	$1593K	$3511K
$10K-$15K	1.84x	107 days	$1201K	$2215K
$15K+	1.66x	14 days	$737K	$1225K

Under $5K/day = 4.89x ROAS. Over $15K/day = 1.66x ROAS. The sweet spot is $5K–$7K/day at 3.30x.

Every Day at 3.0x+ ROAS (47 Days)

Complete list of all days that hit the 3.0x target in the last 365 days

Date	Day	Spend	Revenue	ROAS
2025-07-03	Thu	$6,930	$26,243	3.79x
2025-08-21	Thu	$6,905	$20,721	3.00x
2025-09-30	Tue	$10,252	$33,989	3.32x
2025-10-03	Fri	$8,140	$27,143	3.33x
2025-10-05	Sun	$10,070	$30,871	3.07x
2025-10-06	Mon	$8,326	$27,951	3.36x
2025-10-24	Fri	$6,615	$22,139	3.35x
2025-11-06	Thu	$9,389	$30,298	3.23x
2025-11-07	Fri	$10,206	$31,198	3.06x
2025-11-19	Wed	$10,610	$33,323	3.14x
2025-11-20	Thu	$11,373	$56,875	5.00x
2025-12-17	Wed	$5,690	$19,895	3.50x
2026-02-04	Wed	$5,654	$17,938	3.17x
2026-02-05	Thu	$5,768	$17,347	3.01x
2026-02-08	Sun	$6,451	$21,911	3.40x
2026-02-09	Mon	$5,962	$34,960	5.86x
2026-02-10	Tue	$6,723	$50,002	7.44x
2026-02-11	Wed	$8,107	$61,777	7.62x
2026-02-12	Thu	$8,979	$63,795	7.10x
2026-02-13	Fri	$7,017	$42,876	6.11x
2026-02-15	Sun	$3,678	$27,609	7.51x
2026-02-16	Mon	$3,417	$28,040	8.21x
2026-03-01	Sun	$8,544	$27,393	3.21x
2026-03-04	Wed	$5,537	$25,840	4.67x
2026-03-05	Thu	$5,203	$21,552	4.14x
2026-03-15	Sun	$8,249	$25,366	3.07x
2026-03-18	Wed	$4,314	$14,238	3.30x
2026-03-19	Thu	$3,613	$19,190	5.31x
2026-03-20	Fri	$4,144	$14,533	3.51x
2026-03-21	Sat	$4,924	$15,895	3.23x
2026-03-22	Sun	$4,895	$17,260	3.53x
2026-03-24	Tue	$5,222	$20,390	3.90x
2026-03-25	Wed	$3,798	$15,788	4.16x
2026-03-26	Thu	$3,179	$25,256	7.94x
2026-03-27	Fri	$3,618	$19,469	5.38x
2026-03-28	Sat	$8,021	$27,405	3.42x
2026-03-30	Mon	$5,440	$22,219	4.08x
2026-03-31	Tue	$6,779	$29,135	4.30x
2026-04-03	Fri	$5,018	$21,568	4.30x
2026-04-12	Sun	$6,505	$20,616	3.17x
2026-04-17	Fri	$4,163	$16,702	4.01x
2026-04-19	Sun	$5,926	$17,936	3.03x
2026-04-21	Tue	$6,723	$25,284	3.76x
2026-04-22	Wed	$5,635	$26,704	4.74x
2026-04-23	Thu	$5,409	$48,636	8.99x
2026-04-24	Fri	$6,742	$39,070	5.79x
2026-04-25	Sat	$9,840	$48,435	4.92x

Top 10 Best Days — All-Time

The highest-ROAS single days in 365 days of data

Rank	Date	Day	Spend	ROAS
🥇 #1	2026-04-23	Thu	$5,409	8.99x
🥈 #2	2026-02-16	Mon	$3,417	8.21x
🥉 #3	2026-03-26	Thu	$3,179	7.94x
#4	2026-02-11	Wed	$8,107	7.62x
#5	2026-02-15	Sun	$3,678	7.51x
#6	2026-02-10	Tue	$6,723	7.44x
#7	2026-02-12	Thu	$8,979	7.10x
#8	2026-02-13	Fri	$7,017	6.11x
#9	2026-02-09	Mon	$5,962	5.86x
#10	2026-04-24	Fri	$6,742	5.79x

8 of the top 10 days had spend under $7K. The #1 day (Apr 23, 8.99x) spent only $5,409.

Before vs After tROAS Recalibration

April 18, 2026: tROAS targets were corrected from inflated values to real ROAS targets

Before (355 Days)

41 at 3x+

12% hit rate

After (10 Days)

6 at 3x+

60% hit rate

Avg ROAS on 3x+ Days (Before)

4.37x

Avg ROAS on 3x+ Days (After)

5.21x

Hit rate jumped from 12% → 60% after recalibrating tROAS targets. The algorithm is now optimizing against real purchase data, not inflated metrics.

Key Takeaways for Discussion

6 data-backed findings from 365 days of Vegamour Google Ads performance

1

$5K–$7K/day is the sweet spot. At this spend level, avg ROAS is 3.30x. Above $10K/day, it drops to 1.84x. Above $15K/day, it's 1.66x. More spend does NOT mean more profit.

2

The tROAS recalibration is working. In just 10 days post-fix, 60% of days hit 3.0x+ vs 11.5% across the prior 355 days. The algorithm was bidding against inflated conversion values for months.

3

Feb 2026 was the best full month — 3.51x ROAS at $7.4K/day spend. This was the first full month with Subscription counted as PRIMARY, but even on vega Sales alone it was the strongest month.

4

BFCM drove $1.5M revenue but only 2.07x ROAS. November 2025 spent $729K — nearly 3x any other month. Revenue was massive but efficiency suffered at that scale.

5

Every top-10 day happened in 2026. The account is performing better than ever, with 8 of the top 10 all-time days occurring in Feb–Apr 2026.

6

Under $5K/day hit 4.89x avg ROAS — but only 11 days in the year were that low. Scaling to $5K–$7K captures volume while maintaining 3.3x efficiency. That's the target range.